Sports Communications

Go beyond the game.

Bachelor of Arts in Sports Communications

The study of sports communications at the undergraduate level takes students beyond scores and statistics. Every organized athletic organization requires individuals who understand how to best reach intended audiences. A degree in sports communications from Piedmont University will prepare students for these jobs.

Students in the program develop broad-based media skills through classes and hands-on experience in print, video, audio, digital, social media, and other emerging media channels. Students also take courses in graphic design, sports marketing and economics. Sports communications majors at Piedmont are required to master multiple media platforms and develop into leaders who are ethically and technologically adept storytellers. Furthermore, students are encouraged to conduct sports communications research, which prepares them for opportunities and coursework at the graduate level.

Our majors work in various areas of student media, which serves as excellent preparation for their professional careers. Leadership opportunities at Piedmont include:

• Piedmont Lions Athletic Communications
• Society of Collegiate Journalists
• Student Leadership Council
• The Roar student news organization
• The Yonahian yearbook
• WPCZ-LPFM “Z-98.7”, student radio station
• Roar student video productions
• Roar Podcasting Network
• Speech and Debate Club
• Rotaract Club

Through the coursework and a required sports media internship students are prepared for a spectrum of career opportunities in sports journalism, sports broadcasting, sports marketing, and collegiate and professional athletic communications. Recent graduates are working in collegiate athletic communications, athletic recruitment organizations, and health and fitness start-ups.

What classes will I take?